Meng Yu Chiang
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Meng Yu Chiang is a dyeing fabric stored located at Kad Luang, Chiang Mai. The history of this shop dated back to the grandparents who moved from China to Thailand several decades ago. However, it was the father’s generation that began dyeing business and expanded to the dyeing fabric brand in the following generation.
Our idea began with the family’s stories and the design was divided into three parts according to the store’s name, adding a modern twist based on the Chinese family stamp in the old days. Other elements were also based on the same concept, including the business card and the letterhead.